Dampak Penerapan Kultur Lokal Tri Hita Karana terhadap Orientasi Kewirausahaan dan Orientasi Pasar
:
https://doi.org/10.9744/jti.13.1.37-44Keywords:
Tri Hita Karana (THK) culture, entrepreneurial orientation, market orientationAbstract
This study aims to investigate the impact of Tri Hita Karana culture toward entrepreneurial orientation and market orientation of SMEs of silver craft in Bali. The population of this research is all small and medium size enterprises of silver craft in Bali. By using purposive random sampling, 110 small and medium size enterprises located in four regencies in Bali were selected as samples. The data collection technique was distributing questionnaires. Furthermore, to test the inter-variabels influence, inferential analysis of Structural Equation Modeling (SEM) is applied using Partial Least Square (PLS) approach. The findings of this research are Tri Hita Karana culture could improve the entrepreneurial orientation and market orientation. It was also found that the entrepreneurial orientation influence the market orientation.Downloads
Published
2011-06-11
How to Cite
[1]
I. G. Riana, “Dampak Penerapan Kultur Lokal Tri Hita Karana terhadap Orientasi Kewirausahaan dan Orientasi Pasar”, Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri, vol. 13, no. 1, pp. 37-44, Jun. 2011.
Issue
Section
Articles
License
Articles published in the Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri will be Open-Access articles distributed under the terms and conditions of the Creative Commons Attribution License (CC BY).
This work is licensed under a Creative Commons Attribution License (CC BY).